![]() Although extensive research has been carried out on potential addiction to social networking sites, such as Facebook, Twitter, YouTube, and Tinder, only one very small study has previously examined potential addiction to Instagram. Findings highlight the need to explore SNSs beyond Facebook and consider the role of audience and personality on SNS behaviours.īackground and aims: Recent research has suggested that social networking site use can be addictive. Stranger connections moderated the relationship between agreeableness and commenting behaviours. As hypothesised, personality (extraversion and agreeableness) predicted belonging behaviours (liking, commenting, and tagging others), and extraversion and neuroticism predicted self-presentation behaviours (likelihood of posting on particular days, and at specific times of day) on Instagram. The online survey was completed by 404 participants (80% female, age range 18-63 years, Median = 21 years). This image-sharing platform provides a unique opportunity for fulfilling belonging and self-presentation needs. ![]() It is uncertain, however, whether these relationships also hold for other social networking sites (SNSs), for example, Instagram. To try out different versions of Electron.Recent research suggests that the relationship between personality and Facebook use is mediated by the need for belonging and self-presentation. To build, run, and package small Electron experiments, to see code examples for all of Electron's APIs, and
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